SKU: 45613668417

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand Webinar

Sale price$71.10 Regular price$79.00
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 12 - Jul 17

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand WebinarWEBINAR DESCRIPTION Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long term success of your career. Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as


WEBINAR DESCRIPTION

Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long-term success of your career.

Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as authors are increasingly called upon to market and promote themselves. This session will discuss both online and offline strategies for identifying and engaging readership, as well as tools such as websites and blogs, social media, e-mail newsletters, and content marketing.

Even if you're unpublished, you can stand to benefit from this session. Why? Because you're probably already engaging in audience development right now if you're using social media or talking about your creative work. Audience development activities are becoming integrated into daily life. Fortunately, we live in an age when the tools to reach your audience are free, easy to use, and come with a short learning curve.

Educate yourself in advance, build your audience over time, and you'll see your investment of time and energy pay off over the span of your career.


WHAT YOU'LL LEARN
  • What 2 questions to always ask as part of the audience development process.
  • Why your website (or online hub) is critical to your success, and what it should be able to do.
  • The Cheese Cube Method and how it supports audience growth.
  • The purpose and function of an e-mail newsletter.
  • Best practices for using social media in a way that attracts more readers, rather than annoying them.
  • Specific best practices for Facebook and Twitter.
  • 2 important types of relationships to cultivate and focus on.
  • How to use analytics to determine your reach, analyze it, and improve it.

SPEAKER

Jane Friedman is a former publishing and media exec who now teaches full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including SXSW, BookExpo America, and the Association of Writers and Writing Programs. Her expertise has been featured by sources such as NPR's Morning Edition, Publishers Weekly, and PBS. She blogs about new media and publishing for an audience of 20,000 at JaneFriedman.com.

Writer's Digest does not offer any refunds for the webinar. All sales are final.


OnDemand webinars do not include a critique.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 45613668417

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.8 ★★★★★
Based on 1830 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
C
Verified Purchase
Caroline
Belleville, US
★★★★★ 5
Lightweight tinted SPF that looks beautiful on mature skin
I’ve tried a lot of tinted sunscreens, and this one is honestly one of the nicest I’ve used for everyday wear. The Eucerin Tinted Age Defense SPF 50 feels lightweight, blends easily, and gives the skin a healthy natural glow without looking heavy or greasy. The texture is smooth and hydrating, and I was pleasantly surprised by how well the tint adapted to my skin tone. It helped even out my complexion while still looking very natural. On mature skin, that is important because many tinted SPFs can settle into fine lines or look dry after a few hours. This one stayed comfortable and looked fresh throughout the day. I also liked that it layered well over skincare and under makeup without pilling. The finish is more radiant than matte, which gives the skin a healthier and less tired appearance. The addition of hyaluronic acid is a nice bonus because the product feels more moisturizing than many sunscreens I’ve tested. The packaging is practical, easy to use, and perfect for daily use or travel. SPF 50 protection combined with skincare benefits makes this a great all in one daytime product. The tint may not work perfectly for every skin tone since it is designed as a universal shade, but on my skin it blended much better than expected. If you’re hesitating between Eucerin and CeraVe, this one is better for mature skin, a more elegant finish, and higher sun protection since this version offers SPF 50 while many tinted CeraVe options only go up to SPF 30. If you specifically want higher daily protection with a natural radiant finish, this one is definitely the better choice for me.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 6, 2026
A
Verified Purchase
Anonymous
Fort Morgan, US
★★★★★ 5
Eucerin sunscreen spf 50
The best sunscreen I’ve ever had. No white cast, no clogging pores. Goes on smooth and silky. No flaking off. Absolutely love it. I’m a dark skinned black woman for reference
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 3, 2026
C
Verified Purchase
Chrissy
Phoenix, US
★★★★★ 5
Eucerin for the Win...Again!
I love this tinted sunscreen. It's so lightweight and blends in really well. Since it blends in, it is good for all shades of skin. It doesn't have a strong smell like a lot of other sunscreens have, so that is a huge bonus. So far I'm really loving it. I am definitely a Eucerin girly. I love all things Eucerin at this point.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 6, 2026
U
Verified Purchase
Umm Zaynab
Charlottesville, US
★★★★★ 4
A hydrating sunscreen but won’t provide the coverage
I’ve been using CeraVe sunscreen, so that’s my baseline. It’s thicker, slightly pigmented, and very hydrating.. Switching to Eucerin felt like moving from a cozy blanket to a light sheet. It’s definitely thinner and less pigmented, so at first it didn’t give me that same immediate glow or coverage I was used to. That said, on its own, it’s still a good sunscreen. It spreads easily, feels comfortable, and does the job without heaviness. After using it for a while, I’ve kind of settled into a rhythm: • If I want a bit of coverage and that hydrated, supple finish → I reach for CeraVe • If I just need straightforward sun protection → Eucerin works perfectly fine One small downside is the packaging. The pump is convenient, but toward the end, I can already tell there’ll be product left that’s hard to get out since you can’t really squeeze or open it easily. Overall, I’d say Eucerin is a solid, lightweight sunscreen. Just don’t expect that tinted, slightly “makeup-like” effect if you’re coming from something like CeraVe. It’s more of a quiet, reliable everyday option than a multitasking one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 26, 2026
C
Verified Purchase
Chillir
Lowell, US
★★★★★ 5
Worth the money. Dosent Sting
This is a great item . It hast a glowing tint and makes your skin look good. It DOES NOT STING YOUR EYES. You get a decent amount 4 the price.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 15, 2026

recommand products